TRUSTe: Less Than Half of Us Feel in Control of Personal Information

The TRUSTe/Ponemon Institute's annual "Most Trusted Companies for Privacy" report, an analysis of consumer perceptions about privacy, is out again today. You can read a summary of the results here. Seventy-two percent of respondents told researchers that privacy was important to them, but less than half of the respondents (45 percent) believe they have control over how their personal information is used or shared.